
The noun phrase is Swiss’ tax haven reputation, with the head noun reputation. The use of the possessive, Swiss’, is plain wrong — for the same reason, we do not say things like *the French’s reputation for being resistant to speaking English. Rather, we need to rephrase this with a preposition phrase: the reputation of the Swiss/French.
But since Swiss is an adjective, all the headline writer needed to do was omit the apostrophe: Swiss tax haven reputation at stake.
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