What Is Advertising,Marketing And Its Types

What Is Advertising,Marketing And Its Types....

The issue of the role of advertising in our lives is a very controversial one. Some people think that advertising encourages us to buy things that we tray do not need, because they claim that advertisements have the power to influence on our purchasing behaviour. Nevertheless, my point of view is that advertisements arc incredible source of imagination about new products that may improve our lives.

First of all, these advertisements can help us to choose things easier and also save our time. For example, as a result of such an advertisement, a few years ago I bought very useful tool to lose my weight. The only thing that I needed to do was to attach it to any problem area of my body for twenty minutes a day. Thus I did not to have do heavy exercises to lose my weight. The additional advantage was that this tool also helped me save time for my favourite activities.

The second reason is that quite often advertisements tell us about new products that can save our money. Again as a result of such an advertisement I bought some special micro fiber cloths, which could help me to clean my apartment only by using water. Thanks to its specific characteristics and possibility of long-time usage, I do not need to buy any more different kinds of liquids or powders for house cleans. Therefore the advancement of this kind of cloth saved my money.

Last but not least advertisements can tell us about new products, which bring us new ways to cook healthier food. Fore instance, after ‘vatching a television advertisement, a friend of mine bought a special pot, with which she can prepare meat and vegetables without using any water or oil. This pot uses only the natural hot steam to cook. Thus it helps to keep more vitamins and minerals in the food, and get rid of the Int.

In conclusion, advertisements of new products definitely improve our life, because they tell us about things that make our life easier, save our time and money, and even cook our food better.

Advertisements, one of the symbols of the modern society, arc prevailing in every part of the world. Widespread and influential, advertisements arc capable of convincing people to purchase commodities that they do not need. Among various factors that contribute to the phenomenon is the temptation of seeming

lower price, the influence of celebrities and, in some cases, the exaggerated ftmctions of the products. I he foremost mason for the phenomenon is that hardly anyone is able to resistant to the tempting low price, which is a trick played by the sly and shrewd merchants. For example, there arc always so many products on sale that few of us are able to be sensible and rational enough not to be lured by the huge price tags with "sale" on them. As a matter of fact, the buyers arc hooked by the seeming discount.

By frenetic and irrational shopping, people would stock up piles of items that they actually will not be in need of in the foreseeable future or even for the rest of their lives. Another subtle explanation rests on the fact that celebrities, who have been paid a considerable sum of money, play an important role in the effect of advertisements. Some famous stars are so influential that companies focus their attention on them and make the best use of their fame. As a result, a group of loyal fans would lush into stores and go into rapture if they are fortunate enough to possess one. Consequently, both the stars and the sellers benefit from the commercial game, regardless of what the consumers obtained. The third convincing reason I would like to mention is that the exaggeration made in the advertisements by the merchants is also deceitful.

It is, undoubtedly, confusing and puzzling for ordinary consumers to distinguish the unqualified ones from millions of products presented in front of them. In addition, a majority part of the merchants, some of whom are inadequate and inferior, are in the disguise of appealing appearances. Consequently, if is of no wonder that consumers would buy products preached to be perfect, a considerable number of them are nothing but a waste of money. Naturally, it is probably too reckless to maintain that advertising is a matter of cheating since some accompanying merits also come along with it, such as the aesthetic values.

However, the minor advantages will never prevent us from concluding that advertisements attract consumers to purchase useless products, because of their so called discount, the effect of celebrities and the boastful description.